How News Has Moved Online

For many decades news consumption patterns remained stable across the world. After televisions became popular in the 1950s, people would consume their news primarily from either TV or the original printed version, which is a much older format. However, the arrival, and continuing rise of the internet has seen traditional forms displaced, and new ways of consuming media have come to pass. This began in conjunction with traditional formats, with online news sites being used as a secondary outlet for newspapers and broadcast media. But in recent years, many news organisations have opted for an exclusively online outlet, and done away with traditional methods such as print publications. The reasons for this are quite simple at a macro level but become much more complicated when looking at the micro causations for the move to online media.

While it is easy to cite the explosion of the internet as the reason for the move online, and of course this is true, there hasn’t been a decrease in television news; however, it has all but destroyed the traditional print environment. As populations across the world boom, more and more people can be considered a digital native and have been used to consuming their news online for as long as they can remember. While many of the world’s population have access to a mobile phone, they might not possess a television or be able to afford a newspaper. More people than ever are actually engaging with the news thanks to its move online; offering an exciting antidote to the notion that the movement online is a negative process.

The move online has not just been forced by people’s habits, but also by their tastes. We now live in a multimedia world, where the consumption of video is a requirement for any successful organisation.

 
 

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