Online News Significantly Affecting Consumption of Traditional Media

The advent of online news sources has had a mixed effect on traditional media. While on the one hand, it has allowed these houses to reach broader audiences, and contact them faster, it has also led to the collapse of these outlets’ steady hand in the dissemination of information.

Today, people don’t just rely on media houses to get news and essential information. News sources are taking it upon themselves to deliver content to consumers directly. People with interest in journalism, who previously did not have access to the renowned platforms, can now talk to audiences of their own, through either social media or personal websites.

Media convergence on the internet has also had a significant effect on the delivery of information to users. Where other communication channels rely on just one form of content (audio for radio, print for newspapers and magazines and video for television), online delivery incorporates all these together. This makes the model even more appealing to consumers.

The internet has also affected how people consume news. In the past, people only got what was fed to them by broadcasters. Today, however, there is an increasing approach of content-on-demand by consumers. Online news spreaders allow users to search for and maintain contact with, specific topics that are of interest to them.

The option to pin specific items, allows users to catch minute-by-minute updates, about developing stories that they are interested in, and send irrelevant content straight to the trash bin. Online news sites have also had to make adaptations to their content, to suit mobile delivery. All over the world, the mobile phone has become the most popular device used to access online content. The reasons for that, require an entire stand-alone article.

There really is no apparent future collapse of online news delivery; outlets must conform to this new-age model.